Seller Report - Tony Apotsos - NextHome Experts

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NextHome Experts
15000 Madison Ave
Lakewood, OH 44107
Phone: (216) 423-5100
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Thank you again for finding us this Great House! Tom and Beatrix Tyna (Bay Village)

In this market, it would be easy to throw up your hands and say it's close to impossible, just sit back and hope for the best, but not you. The marketing materials were great and the effort you put in helped to sell the house in an impressive amount of time. Thank you for your input to get the house looking its best and for helping with all areas of the sale. I can rest easy with planning my wedding knowing I have that checked off my list. When Chris and I head back to Cleveland, I will be the first one to look you up and use your services to find our new home. Yours Truly, Kate Plenzler (Avon Lake)

Your ambitious approach is very refreshing. Linda Wagenknecht (Lakewood)

Tony is the Professional in Realty Professionals. Lee Zapis (Bay Village)

Professional in every detail. Sensitive to our personal situation. Business ethics and moral values are to be admired, Does everything in his power to make what could be a highly stressful time in your life, a pleasurable experience. Donald and Betty Maxam (Huron)

A pleasure working with you. We think of you as a new friend. You are truly a professional. Zita and Ken Boitel (Westlake)

Your consistent communication, attention to detail and advice made the entire process a smooth one and one that I learned a great deal from. James Elios (Avon Lake)

I knew throughout the whole process that everything would turn out well because you were very honest and up front with me. You went above and beyond what any other Realtor would do. Robert W. Rosol (Fairview Park)

We couldn't be happier in our new home - could not have done it without you! Dennis and Michelle Pinozzi (Lakewood)

You were knowledgeable and taught me how to look at electrical, plumbing and structural things I never would have noticed. You also listened to what I wanted and helped me to narrow my search. I was treated with respect, something a single female does not encounter very often in the Real Estate market. Theresa A. Clarke (Lakewood)

Thanks again for all your help. I've told a lot of agents in my office what a super agent you are - a real professional. Judy Nupp - Howard Hanna (Rocky River)

Ready To List With A Real Estate Agent?

13 Things Your Agent Must Do To Maximize Your Profits!

Ready to place your home on the market? Do you understand the process and details of selling a home? Before you list with an agent, educate yourself on all the factors that will affect your profit. Be as informed as possible so you can make the absolutely best business decisions. After all, the sale of your home is a business decision!

Most of us are not tuned into the trends and fluctuations of the real estate market. Likewise we are not aware of the necessary steps to maximize profits on the sale of our home. Typically we rely heavily upon an agent to lead us down the most profitable path. When considering our home is usually the most valuable asset we own, doesn't it make sense to list with someone who will maximize our profits? But how do we find that agent?

This report is designed to empower you with critical information necessary to evaluate an agent's qualifications and help you identify the professional top producer. The more meticulous you become in selecting the right agent the higher your profits will be!

Start by doing some research. Find out who the most active agents are in your market. Look at advertising to see how professional it is. Ask friends and family. Drive around the neighborhood looking for yard signs. Then compile a list of agents.

The Phone Interview - Place a call to each of the agents on your list. Document how quickly they returned your call. Remember: they will be returning calls to your prospective home buyers. Do an initial 'feel out' interview over the phone so when you meet you will both be prepared.
Request a Complete Plan - From title to escrow, request a complete plan as to the services they can provide for you.
Evaluate Their Team - Top producers will have established relationships with lenders, title reps, inspectors... everything. They are there for your benefit and if they are ill prepared to handle all the steps, you are being short changed.
Detailed Report of your Property - Request a complete report of your property with ideas for improvements, cosmetic changes, structural repairs or anything that could add value to your property. Remember a small investment up front will pay higher dividends at the time of sale.
Alternative Report - Request a complete report of alternatives to the home sale. What would current market leases generate? Rentals? Responsibilities attached with leasing? Have your agent educate you as to all your options.
Insist on Prequalification - Don't waste valuable time negotiating or showing your property to unqualified prospects. Insist your agent prequalifies candidates to screen out all unwanted prospects.
A Net Sheet - Request a complete net sheet, minus commissions and fees, showing your exact proceeds at the time of sale.
A Marketing Plan - Insist on a step-by-step marketing plan of how your property is going to be sold and marketed. Look for innovative ways to attract home buyers. Demand 24-hour advertising, lead accountability and tracking services. These services exist and you should insist upon them.
Telemarketing Efforts - Investigate the agents telemarketing team. Do they just cold call or do they have a mechanism to create proactive leads and call on those prospects?
Direct Mail - Investigate the agents capacity to send direct mail. How often do prospects receive mail? Is it professional? Does the mail piece motivate prospects to respond?
Advertising - Is it well written and professional? How many ad mediums do they utilize? They should be advertising in at least three; a homes magazine, community or local newspaper and yard signs. Remember: the quality of the advertising will directly influence how well your home will be perceived.
Negotiation Strategy - Have a written, well conceived, negotiation strategy. The old adage, "You don't get what you deserve, you get what you negotiate" rings true in real estate. Insist on a sound negotiation strategy before you entertain buyers.
Closing Checklist - Be sure to get a written closing checklist. You need to know in detail how you will conclude the sale of your home. This should provide a step-by-step procedure that will be easy to understand and follow.

SELLER TIP: Use higher watt bulbs in lights to make rooms appear brighter and larger especially during winter months.

BUYERS TIPS: Familiarize yourself with mortgage loans. Contact a reputable lender - calculate the limits of your buying power.

SELLERS TIP: It Matters to Make Minor Repairs. Fix sticky doors, torn screens, cracked caulking or a dripping faucet. Buyers will ask why you did not or what else could be wrong.

BUYER TIP: Work with your REALTOR about getting Pre-Approved for your home loan. A Pre-Approved Buyer is the one sellers pick when there are multiple bids, you win.

SELLERS TIP: Rid your home of smells. Clean carpeting and drapes and eliminate cooking, smoke and pet odors. Make sure buyers take home a fresh impression of your Home.

BUYER TIP: Know all the choices when picking a home. Ask Tony A to build you an Automated Buyer Site today. See ALL of the Newest Listings and Price Changes.

SELLERS TIP: De-clutter and/or stage your home. Go into each room and pick one piece of furniture that could possibly be removed. Confused buyers will psychologically always say NO.

BUYERS TIP: Avoid making pre-mature large purchases. Increased debt VASTLY reduces your buying power.

SELLERS TIP: Keep your home extra clean and neat. You never get a 2nd chance to make a 1st impression!

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